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Completed: 2018-2022

Format: Digital

Cotton On

Conceptualised and executed integrated print and digital campaigns across diverse retail touchpoints.

Managed projects end-to-end from initial concept through to final rollout, consistently hitting performance

targets and upholding brand-specific guidelines in a fast-paced, deadline-driven environment.

• Digital Campaign Execution:

Digital & Web Assets: Concepted and developed responsive website assets, EDMs, infographics,

social media campaigns, and online advertising banners.

• Print & Retail Collateral:

Designed high-impact in-store Point of Sale (POS) displays and print collateral to drive customer

engagement.

• Campaign & Brand Execution:

Delivered end-to-end assets while strictly adhering to brand guidelines, tone of voice, and demanding

campaign deadlines.

Myer

Designed and executed high-performing, web-ready digital content and campaigns to support corporate

communications and promote the Myer brand identity. Partnered daily with cross-functional agency

teams—including marketing, merchandising, editorial, and web development—to drive campaign

execution and support digital growth initiatives.

• Digital Campaign Execution:

Created and delivered end-to-end digital assets, including high-converting EDMs and campaign

landing pages for the Myer brand.

• Cross-Functional Collaboration:

Partnered closely with marketing, merchandising, editorial, and development teams to ensure

seamless campaign rollouts and alignment across all channels.

• Brand Consistency:

Ensured all digital outputs